Think your competitor's success spells your doom? Think again, entrepreneur.
Why it matters:
The business world isn't a pie with limited slices. It's more like a bakery where everyone can whip up their own treats. Understanding this can revolutionize how small businesses approach growth and competition.
The big picture:
Remember when soap was just… soap? Then P&G decided to jazz things up with body wash, shampoo, and face wash.
They didn't just compete—they expanded the entire market. That's how business grows, folks.
Overheard at the water cooler:
"Dude, I thought that new startup would kill us. Turns out, they're bringing more attention to our industry. We're both crushing it!"
By the numbers:
- 42% of startups fail due to lack of market need
- 29% run out of cash before finding their groove
- 0% of startups are "killed" by competitors (okay, we made that up, but you get the point)
The bottom line:
Most startups don't die at the hands of competitors—they fizzle out from poor product-market fit or empty bank accounts.
So stop eyeing your rival and start focusing on your own game. There's plenty of room for everyone to shine.
