Forget gym memberships—period tracking apps are making a bloody good case for retention.
Why it matters:
For small business owners, nailing customer retention is like finding the Holy Grail of sustainable growth. It's not about building a fancy product; it's about solving a recurring problem that keeps customers coming back for more.
The big picture:
Retention-focused businesses are 3X more likely to increase market share than acquisition-obsessed ones.
It's not just about getting customers through the door; it's about giving them a reason to stick around.
Overheard at the water cooler:
"Dude, my gym app is collecting more dust than my actual dumbbells. But this period tracker? It's like my monthly BFF."
By the numbers:
- Nearly 65% of business comes from repeat customers
- Typical monthly churn for SaaS products: 3-8%
- Annual churn: a whopping 32-50%
The bottom line:
Find your customers' recurring problem, solve it consistently, and watch your business flow as smoothly as… well, you get the idea.
It's time to put retention on a regular cycle.
